VIVA MAGENTA

    An unconventional color for an unconventional era.

    VIVA MAGENTA

    18-1750 Viva Magenta is an elegant and sophisticated shade of red. Pantone - a company famous worldwide for classifications of colors - declared it color of the year for 2023.

    The experts defined it as 'courageous, able to instill joy and optimism' but above all, able to highlight change towards a future perspective. After Covid-19, our lifestyle has completely changed, and this is where Viva Magenta enters the scene. A color that reflects the incertainty of this new era and thanks to its energy gives all the strenght we need to face a new path.

    From fashion shows to cosmetics, from digital art and interior design to social media.

    Viva Magenta is pervasive

    Here's 10 tips on accessories, bags, clothing and shoes for him.