Cavia: between upcycling and inclusivity

The winners of The Best Shops Awards have been announced on the occasion of Fashion Hub opening on February 21st at Palazzo Giureconsulti: CAVIA & ASCEND BEYOND. This project is the result of the special collaboration between Camera Nazionale della Moda Italiana and Camera Buyer Italia.

These young emerging brands are picked from Giacomo Santucci - Camera Buyer Italia and THEBS [iKRIX] chairman - and land on our platform with their collections.

Cavia is an upcycling and eco-friendly clothing brand, founded and made in Italy. Each reworked item is individually assembled as one of a kind. The whole collection is created with vintage items, excess of production yarn and sustainable fabrics.

It takes courage to change and ardor to experiment.

Cavia's project has been conceived to join the best Italian creativity with the most sincere commitment to our planet. Fashion designer Martina B. decided to found Cavia to convey autenticity, imagination, and the highest degree of Made in Italy craftsmanship.

Knitting is an ancient process that takes time and lives on handed-down traditions: each Cavia's piece is enlivened from upcycled clothes and fabric and comes to life with the desire to avoid waste. By following an MTO business model the brand instills creativity while respecting environmental dedication. From fabric to inside tags, everything is realized through existing materials so to transform what has been left behind into a new possibility of beauty.

Cavia's values appear through a gentle match of kaleidoscopic tones, vibrant knots and material clashes.

Like floating within an imaginative lab, everything comes with continuous experimentation and the will to create beauty of value.

Cavia is an open-source world of inspiration that welcomes differences and promotes inclusivity: each of the unique pieces wants to reflect the precious otherness everyone holds; that is why the brand aims to explore new chances by teaming up with people and creatives.

There's no immagination without cooperation.