Emilio Pucci women's

In 1950 Pucci created a women’s clothing line and opened his first boutique in Capri – the destination of choice for the international elite. His first summer collection was characterised by multi-coloured prints, light fabrics, swinwear and printed capri pants – earning him the title, ‘Prince of Prints.’ The following year, at the forefront of fashion, Pucci participated in the very first Italian Haute Couture fashion show, organised by Giovanni Battista Giorgini in Florence.

Pucci’s colourful and vibrant creations took off in the 1960s and 1970s, with high profile clientele including Jackie Kennedy Onassis, Marilyn Monroe and Sophia Loren. This period of success and international expansion was followed by technical innovation - Pucci was the first designer to appreciate the stylistic potential of stretch fabrics, freeing women from traditional rigidity by giving them playful, luxurious glamour.

During his career Pucci applied his creativity in different ways. Inspired by contemporary art and tradition, he always achieved admiration and for creating a fresh, elegant and recognisable style. In 1992, after his passing, Pucci’s daughter Laudomia inherited the fashion house and became responsible for its creative direction. At the turn of the millennium the LVMH Group bought the rights to Emilio Pucci and relaunched the historic brand for the international market.

From 2002 to 2006 visionary and eclectic fashion designer Christian Lacroix stood as creative director and renewed the brand with strong colour, as well as combinations of sensual and sophisticated prints. The following two years saw the fashion house entrusted to Matthew Williamson, who brought freshness and modernity to its collections. In 2009 a creative turning point came with Peter Dundas, who infused the women's collections with a strong bohemian vibe and cosmopolitan spirit.

It was talented fashion designer Massimo Giorgetti who was appointed creative director of the fashion house in 2015. He has since boldly revitalised the brand with a decidedly contemporary vision. Giorgetti has interpreted the brand’s strong traditions and famous prints with an innovative and youthful spirit, imbuing the fashion house with sophisticated stylistic research and renewed energy.

Style notes

Emilio Pucci’s pieces have always been instantly recognisable - easily distinguished by the bright colors, bold combinations and eye-catching prints. Continuing the brand’s creative origins, today the women's collections are still infused with dynamism and innovation - perfect for strong and decisive women, globetrotters and lovers of life.

Must-haves: Key pieces include the bags with multi-coloured patchwork prints, the silk pyjama-style garments with psychedelic prints, the sequin embroidered shirts and dresses, the classic coats with printed lining, and the t-shirts with graphic prints.